Speaking to an expert level job creation session for women in tourism on Saturday, Mohammad Beheshti stated that if Iran would add the nursing and feminine traits on agenda, its tourism programs will turn very successful.
He suggested that the country could increase women's share in tourism and pay greater attention to the quality of services offered.
The official said that in some countries such as India and China, the guests are viewed as masters and the hosts are always ready to offer services that they can.
Explaining that his ideal type of tourism services is the 'nursing type' he noted that the proposed version is what the Iranians carry out when they have a guest.
'We use everything we have in order to make our guest feel at home. What we do in fact is introduce ourselves to our guests and try to make them realize that we consider them as insiders,' he said.
Head of Iran's Cultural Heritage and Tourism Research Center said that in this type of hospitality the guests are not considered merely as customers like what is usually the case in economic transactions, but rather the guest-host relations are directed by the host.