Iran Khodro Industrial Group introduced two sedans of Peugeot 207i and Dena Plus, which are the new versions of their standard models, in presence of domestic and international media.
During the press conference, IKCO Deputy CEO in New Product Development Keyvan Vaziri said, "Introducing new cars is one of IKCO's strategic objectives; thereby the two new sedans of Peugeot 207i and Dena Plus were developed in IKCO NPD center, however these two will be mass-produced in Q2 2017."
"In designing and developing Peugeot 207i, we have taken into consideration the taste of Iranian customers who look for family cars the most, while we can grab a better share of
the market," he declared.
IKCO Deputy CEO also noted that rear bumpers, spoiler, new rear lights and a rearview camera were some of the changes that could be traced and at the same time, safety standards were boosted.
IKCO is also going to introduce a new generation of Peugeot cars, which will be 508, 2008, 208 and 301, hitting Iran's market in 2017 and 2018.
Presenting Dena Plus specifications to the press, Vaziri mentioned, "This car is the first Iranian sedan with four airbags and this is why its safety standards is more desirable."
Given the equipment and facilities that have been used in this car for the first time among other Iranian brands, IKCO Deputy CEO stressed, "Dena Plus enjoys side airbags, in-built sunroof, rearview camera and a multimedia system."
"Designing bodylines that extends from side doors to rear fenders and taking advantage of LED daytime running lights are other newly added features," he asserted.
Dena is IKCO's latest product, the ex-version of which was fully received in Iran's market and even abroad. Dena Plus that enjoys the latest technology is a B segment, family-friendly car with a reasonable price.